Social Media is playing a massive role
from the prospects of be it a business owner, an entrepreneur or in any field.
Talking about major Social Media giants like Facebook, Instagram, Linked In(Professional
Context) , Twitter , Snapchat,
YouTube, Tumblr and WhatsApp. Social Media enables two way
communication between a users and brand, thus enabling a brand to create a
deeper relationship to generate a lot of feedback.
So Today if you want to grow your
business and that too with a rapid pace then an active presence on these social
media is very much important. Our potential customers are there on social media
and it’s our responsibility to target them effectively and efficiently. It’s
very much important to engage yourself to the minds of potential customers
which will in return increase the sales. Establishing a good social media
presence will certainly help us to build a strong relationships with our
current clients and will also help in increasing the web traffic ,the amount of
time they spent in our site etc. For eg. Facebook helps you in tracking conversion,
Remarketing , creating a lookalike audiences and running effective ads by
improving targeting of people.
I would like to mention few important
points which will help in building a better social media presence.
1 Choose the Right Platform that not only Suits
you but also the brand : Today we all are surrounded by lot many social
media platform but the point to be noted here is that you need not to be active
on all these social media platform. In the beginning start with one or max 2
platforms ,do some research work and proceed accordingly. Do a through research
and study about your target audience.
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2.
Profile Building: it’s very important to have a good profile and
cover image that’s tune up with your brand. Use high resolution images , also
have a better logo and a professional image of the business owner. Have a
better organic search, good SEO ranking as social media counts towards it.Try
to optimize maximum keywords for your business on your website.
3. Audience
Connection: Have better
content as it is the key of social media, so captilize on it . If your content
will be engaging and it has a good reach to your target audience then
definitely you’ll get better responses as well. Also try to have off page SEO
by attaching blog to your website and by writing engaging articles related to
your niche. You can also hire professional writers to help you out with this job.
In Marketing Customer is God , so keep in mind that whatever you do , give it
to your audience and they will have a solid reason to stick around you.Intially
start sharing your page with people you know or people in the industry. You can
also use email marketing strategy to share it with existing customers through
mail.Join relevant FB group and share the page content there. On other social
platform like Instagram and twitter you can use tags to promote your business.
4.
Post Consistently: It’s very important to built a loyal customer
base and for that we need to keep posting good and catchy content time and
again.
5.
Respond to People Query and Concern: Always acknowledge people who comment on your
comment and responses.
6.
Use analytics to have a track of impressions
on your site. Now
a days there are lot of free tools which can be used to have a proper analysis
of the site. Following metrics are also important.
How many clicks a link received or
number of impressions received.
Time spent on the site.
Audience demographics like : age , sex
, location , hobby etc
Number of shares,likes,comments
on a post.
Conclusion:
Social media
building from scratch is a gradual process , it will not be a overnight hit initially
but again giving proper amount of time patiently can give u amazing results.
Social media presence today is really important just you need to have better
knowledge of market and your target audience, so it’s equally important to have
a better market research before going online .
